After the Band Feature
For our ongoing individuals spotlight series, we featured After the Band in a photo and video story. The project explored the group’s connection to early-2000s nostalgia and how that influence carries through their music and visual identity.
My involvement spanned location selection, styling support, on-set photo and video art direction, and post-production.
My Role: Art Direction
Photographer: Maddy Rottman
Videographer / Editor: Katarina Zhu
Director of Social: Megan O’Sullivan
Co-Art Director: Maddie Woods
Community Manager: Naomi Sampat
Influencer Relations: Katy Gray
Production Agency: Shake
Full video linked here.
Summer Tees Editorial
A seasonal specific shoot to highlight our summer denim and white tees. We wanted the energy of summer to come through via subtle space and light cues while still sitting within the minimal visual ethos of Gap.
My involvement included location scouting, casting, creative production coordination, on-set photo and video art direction, secondary photography, and post production.
My Role: Art Direction / Secondary Photography
Film Photographer: Maddie Woods
Digital Photographer: Colby Rivierie
Videographer: McKinley Akins
Director of Social: Megan O’Sullivan
Stylist: Jermaine Daley
PA: Ernest Klimko
Producer: Alyssa Bromberg
Gap × Sandy Liang
The collaboration offered a glimpse into the world of a young girl with a dream — one that would eventually become the namesake brand, Sandy Liang. We brought that story to life through animation, drawing from visual references tied to Sandy’s real childhood.
The design system extended that idea through early-2000s nostalgia, incorporating playful elements like stickers, emoticons, and other familiar visual cues from the era.
My involvement included early concept ideation, graphic design, social layouts, and motion design for social.
Video with audio linked here.
My Role: Concept Ideation / Graphic Design / Motion Graphics / Layout
Animator: Annie Choi
Photographer: Sophie Hur
Creative Director: Justin Ryan Kim
Motion Graphics & AD: Giles Pates
VP Creative: Calvin George Leung
Stylist: Kelly McCabe
Graphic Designer: Brienne Hong
Ruby Redstone & Family Feature
My Role: Art Direction
Photographer: Maddy Rottman
Videographer / Editor: Katarina Zhu
Marketing Lead: Megan O’Sullivan
Influencer Relations: Naomi Sampat
Video with audio linked here.
Gap Classics Editorial
My Role: Video Direction, Graphic Design, and Social Curation
Photographer: Mario Sorrenti
Fashion & Image Direction: Alastair Mckimm
Creative Director: Calvin George Leung
Videographer & Editing: Reese
Director of Social: Meg O’Sullivan
Video with audio linked here.
Winter Denim & Fleece Editorial
My Role: Art Direction, Video Editing, Secondary Photography, Laydown Styling
Photographer: Lucia Bell-Epstein
Videographer / Editor: Reese Fleming
Director of Social: Megan O’Sullivan
Graphic Designer: Juriel Furukawa
Video with audio linked here.
Karolyn Pho Feature
My Role: Art Direction
Photographer: Maddy Rottman
Videographer / Editor: Katarina Zhu
Director of Social: Megan O’Sullivan
Influencer Relations: Naomi Sampat
Video with audio linked here.
Gap × Doen
My Role: Concept Ideation, Art Direction, Digital Graphic Design
Photographer: Dan Martensen
Creative Director: Calvin George Leung
DP: Lucas Chemotti
Executive Producer: Erinn Karr
Stylists: Caroline Newell, Kristen Johnson, Carley Poblete
Video with audio linked here.
Get Loose Campaign
My Role: Graphic Design and Social Curation
Production: ID Agency
Photographer: Dan Martensen
Creative Director: Calvin George Leung
Stylist: Caroline Newell
Stylist: Kristen Johnson
Director of social: Megan O’Sullivan
Video with audio linked here.
Kareem & Karina Feature
My Role: Art Direction
Photographer: Maddy Rottman
Videographer / Editor: Katarina Zhu
Director of Social: Megan O’Sullivan
Influencer Relations: Naomi Sampat